PRODUCT DESIGN - TWO DAY SEMINAR

This training will provide you with extensive knowledge about the design thinking process. This is a highly interactive training. You will simulate a real product design process in a multidisciplinary team. 

Teaching material is also provided for the participants:

- An introduction to Design Thinking.

- International Product Design Case.

- Local Product Design Case.

At the end of the lecture you will acquire the following skills:

► Understanding the design thinking process (ideate, prototype, build & analyze). 

► How to use market analysis in product design process. 

► How to rank design ideas using different criteria (e.g. Time to Market, Demand, Cost etc.). 

► How to define product attributes and compare with competition and substitution. 

► How to write “Customer Value Proposition”.  

► How to include technology, complexity and “know-how” in design process. 

► How to manage risk during design process. 

► How to make conceptual business plan for a new product. 

► How to define production process.  

The main objective is peform a simulation of an “hands on” experience of the design process. This will be achieved by working on a “case-study” product in an interactive fashion. You will actively participate in all phases of the design process from brainstorming, ideating and empathizing util designing the production process and marketing plan.

This two-day training offers useful methods, tools and techniques for mastering the basic skills that modern engineers, production and marketing managers need to possess in the field of product design process. 

► Each of the participants will receive preparatory material to help them more effectively adopt and apply knowledge at the seminar. 

► Lunch and refreshments are provided for participants. 

► Applications are open up to two working days before the training. 

► The number of participants is limited. 

► Reservation of participation is upon payment to the account which will be provided once the registration is open. 

► Targer SOI reserves the right to cancel the seminar for a short period in case of insufficient number of participants. 

In case of additional wishes and needs for topics beyond our standard program, we are available for all types of cooperation for which we can offer a competent service. We want to recommend organizations that have a sufficient number of candidates for a certain topic to hold "in-house" trainings, because in that case education per employee is significantly more favorable.